As we enter a period of rapid commercial expansion, Savic Motorcycles is extremely fortunate to call on the services of Victoria Brown as our inaugural Chief Growth Officer. Over the past two decades, Victoria has established herself as one of Australia’s most market-savvy growth leaders, equally at home planning prestigious product launches, dissecting intricate market data, or fine-tuning sales strategies for everything from luxury cars to iconic beauty products and disruptive online platforms.
After 10 years at Swarovski, including six as Marketing Director for Australia and New Zealand, Victoria steered the region to the jewellery giant’s fastest-growing global market – earning awards for both market performance and strategic innovation in the process. In 2021 she co-founded BEA, a brand consultancy that helps start-ups and established businesses accelerate e-commerce growth, optimise customer funnels, and deliver memorable events. Her work covered sectors from beauty (MAC, The Ordinary), to lifestyle (KING), tech (MoochMoney), and luxury vehicles – partnering with McLaren and Rolls-Royce to create high-impact customer experiences.
That same year Victoria met Dennis on a Board of Directors course and joined Savic Motorcycles’ advisory board, providing marketing counsel as the company moved from prototype to production. She’s now joined full time as CGO, taking ownership of our global sales, marketing and after-sales portfolios – a gig she says she’s looking forward to more than anything she’s tackled in the past.
“Being an underdog puts you in pole position when you have a product as good as the C-Series,” says Victoria. “More established marques have expectations to meet, whereas we have expectations to exceed – and blow people’s minds in the process! Working with ultra-luxe brands has taught me two things: desire is engineered, from the launch theatre to ownership rituals; and scarcity accelerates demand. As a premium brand from the outset, Savic will be using similar approaches for the C-Series, involving curated access, numbered builds, and storytelling that turns purchases into a badge of honour.”
Victoria believes that rigorous data collection and analytics provide a critical advantage for sales and brand positioning – and Savic has some of the best in the business. “From heat mapping to UX insights on our configurator, every touchpoint in our sales funnel provides vital conversion data,” she explains. “This kind of data-led intimacy is what we’re really baking into Savic Motorcycles’ funnel as we start to scale."
“Right now, I think the global shift to electrification is the most exciting commercial battleground, and a trend that holds so much promise for humanity… It feels like every person in the Savic team is totally and obsessively committed to this project. They all care so much – it’s like a blood pact or something! In fact, I can’t think of any other job on the planet that I’d rather be doing right now.”